Discrimination And The War At Appomattox Court House

Discrimination Whether we like it or not, discrimination is a problem that has been occurring for thousands of years and is one that will continue to occur for years to come. American history has seen its share of discrimination, perhaps none more evident than the mid-19th century. Political tensions between northern and southern states concerning states’ rights and slavery sent the country into turmoil. The bloodiest battle in American history soon began and the country would never be the same again. However, after the conclusion of the war at Appomattox Court House, the definition of American citizenship and personal liberties would be changed forever. Unfortunately, discrimination has continued to take place within the nation’s borders against other groups of people. Recently, discrimination against homosexual individuals has been quite an intense topic of debate. Although I do understand the logic behind people’s beliefs, it is astonishing to me that there ar e people in this world that aggressively disallow others to be who they are and live the life that they so choose to live. Persecution of others for religious or political beliefs, although understandable, is a devastating problem to the entire world. In my eyes, how can America be the land of the free and the home of the brave when citizens are unable to be free in their choices and are forced to be brave to act against these unethical doings? We have seen reforms take place to minimize discrimination throughoutShow MoreRelatedThe Legacy Of Lincoln And Andrew Johnson1017 Words   |  5 Pagesestablished. The Freedmen’s Bureau provided assistance to emancipated African Americans Abolished in 1872. The following month in April Robert E. Lee surrenders to Ulysses S Grant at Appomattox court house. Joseph E Johnston’s surrenders to North Carolina on April 18th effectively ends the civil war. A week after the civil war ends President Abraham Lincoln was assassinated. Then Andrew Johnson the vice president becomes president. Seven Months after the 13th Amendment became ratified and the southernRead MoreRacial Discrimination Has Been A Chronic Problem854 Words   |  4 PagesOne of man kind’s most baffling imperfections is discrimination. For some reason most men cannot accept that it is okay to be different from each other and also, that being different does not make one person less than. Throughout history racial discrimination has been a chronic problem. African’s were sought after as the premium slave. Racial slavery was a global trade that lasted for hundreds of years. When America was formed slavery transferred over to the new country. In America there were supportersRead MoreThe End Of The Civil War1446 Words   |  6 PagesThe Civil War, fought from 1861 thru 1865, not only divided the nation into north and south but also became the bloodiest war in American history with over 600,000 casualties. Furthermore, ties between the a lready unpopular President Abraham Lincoln and congress, to include majority of his cabinet, broke making it ever more evident the discontent of the political body with the decisions the president would make in the months leading to the end of the war. As the war came to an end and the roadRead MoreThe Divisive Politics Of Slavery2638 Words   |  11 Pagesjoin. Conflict Leads to Secession Dred Scott was a slave in possession of a slave owner who moved from Missouri to the free states of Illinois and Wisconsin and later back to Missouri. 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David Walker was the son of a slave father and free black mother, who later got involved with and chose to associate with prominent black activists, he proceeded in Joining Organizations that rejected slavery in the South and rejected discrimination in the North. Walker would become involve with the nation’s first African American newspaper, the Freedom’s Journal, and contribute to it frequently, which would sub sequentially lead to him becoming Boston’s leading spokesman against slaveryRead MoreSlavery During The 19th Century2090 Words   |  9 Pageswere these African Americans forced to live in a society where they were looked down upon as inferiors, they were transported there through the Triangular Trade, a system that treated them like profitable merchandise. Africans who were prisoners of war, committed of petty crimes, or simply kidnapped were herded like animals into the ships against their will. Nearly 15 percent of the captured Africans died on the s hip before reaching America. Many died because of the abuse endured prior to the voyageRead MoreEssay about The Slave Trade in Colonial America4298 Words   |  18 Pagespass laws called slave codes. In general, these codes prohibited slaves from owning weapons, receiving an education, meeting one another or moving about without the permission of their masters, and testifying against white people in court. Slaves received harsher punishments for some crimes than white people. A master usually received less punishment for killing a slave than for killing a free person for the same reason. Slaves on small farms probably had more freedom thanRead MorePre-Columbian Period9302 Words   |  38 PagesEnglish settlers was the 1622 Powhatan uprising in Virginia, in which Native Americans had killed hundreds of English settlers. The largest conflict between Native Americans and English settlers in the 17th century was King Philips War in New England,[21] although the Yamasee War may be been bloodier.[22] The Plymouth Colony was established in 1620. The area of New England was initially settled primarily by Puritans who established the Massachusetts Bay Colony in 1630.[16] The Middle Colonies, consisting

Marketing Plan for Crown Plaza Hotels Resorts - 2043 Words

Executive Summary Competition among hotel and hospitality business has increased enormously as customers are getting more educated and fashionable. They’ve been demanding more luxurious services and products which urge organisations to focus on better marketing and strategic planning. Hotels and firms now believe that personal and strong relationships with potential customers is key to competitive advantage in today’s competitive business environment. The idea of developing and upholding the relationship between customers and organisations through comprehensive marketing plans took a while. Before, organisations were more vigilant to improve their line of products and services only. Strategic Marketing planning was introduced by theorists†¦show more content†¦It will also help hotel to develop generic strategies basing upon careful observation of various factors associated with it and their critical analysis. SWOT analysis is an integrated instrument which comprises key organisational and environmental attributes. Potential strategic plan development is among key objectives of SWOT analysis which examines strengths and weaknesses within the organisation (internal factors) and threats and opportunities that come along the way (external factors). The main objective of this study is to provide an essential added value to Crown Plaza’s strategic development while delivering an analysis gadget to hotel’s management to process its internal and external factors. In this regard, SWORT analysis in close vicinity of micro and macro analysis tools will serve the purpose. This assignment is furthermore aimed at analyzing valuable approaches and practices to discuss explicit issues associated with Crown plaza hotel in specific, and hotel and hospitality business in general including employee loyalty, increased sales, customer satisfaction etc (BNET Staff, 2007). Critical Evaluation and Major Findings To convey SWOT-driven analysis and marketing plan for Crown Plaza hotel, it is essential to acquire information regarding its potentials, its competitors, environment and other associated factors. The potentialShow MoreRelatedEvualiating strategies of Inter Continental Hotel groups4821 Words   |  20 PagesInterContinental Hotels Group (IHG) in China and how they rose to being the biggest and most successful hotel operator in China. What strategies were formed and implemented to get to position. 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Mcdonalds-Target Markets and Modes of Entry-Free-Samples for Students

Question: Discuss about the 2 Service Industry on Market Entry Strategy and 2 for globalisation value proposition. Answer: Introduction Marketing is one of the most important functions of any organization. Today businesses have adopted a strategic marketing strategy in order to reach out to the targeted consumers of the brand in an effective manner. Various leading businesses from different industries have broken boundaries and spread across the globe. Today we have various leading brands which have left a significant mark on various geographies of the world (Strizhakova Coulter, 2015). This report throws light on two important strategies adopted by various brand. These two strategies include global branding and target marketing. This report also lays emphasis on various modes of strategies used by leading brands to travel across the globe and enter different countries. Global branding refers to brands that are recognized across the globe. Any business starts from the scratch but there are few businesses which spread across different parts of the globe into various countries. These brands like Apple Inc., Google, McDonalds, Starbucks, Marriott, Pepsi Co., and Samsung etc. are all global brands owing to their wide presence across different countries (Steenkamp, 2017). Target market involves those set of consumer whose needs the particular business wishes to fulfill. These are the customers who are specifically targeted by the brand. Every time, any business wishes to enter another country, there are various modes of entries that can be adopted by the business to ensure maximum reach and increased profits. Most common entry modes are franchising, licensing, exporting, and wholly owned subsidies as well as joint ventures. This report throws light on leading marketing strategies adopted by businesses from the hospitality industry as well as fast food industry. Both these industries form an important part of the service sector of any economy. Service industries believe in providing an experience to customers rather than a tangible product. For this particular report, the organizations in light are Marriott group of hotel, Accor group of hotels, McDonalds and Five Guys Burgers are global brands which have left a significant mark in the electronics industry. They are well known by people across all geographies. McDonalds and Five Guys Burgers on the other hand, have spread across different countries through effective modes of entry. Their target markets are discussed in the following part of the report. Global Branding Global branding refers to brands which are known globally. If any business is renowned across different parts of the globe, then the strategy adopted by the business is that of global branding. There are various aspects of the business that play an important role in making any brand a global success. Besides the quality of products and efficiency of service, brand positioning of the business plays a vital role in making the brand global (Alden, Chen Zhao, 2017). Brand positioning throws light on the positioning that the brand holds in the minds of its consumers. This position is built brick by brick through the brands logo, identity, colors, key people and promotional strategies used. Target market and modes of entry Target market includes those set of customers whose needs the brand wishes to fulfill or attempts to fulfill. Understanding the target market is crucial for any business to be able to understand the product offerings that are desired by its consumers. It is recommended that businesses decide their target markets in the early years of operation so as to make sure that the business fills some gap that exists in the business. Every time any business moves across different countries and decides to expand to varied geographical boundaries, it is essential that the mode of entry into a new country is predetermined. This helps businesses in ensuring maximum profit and larger acceptance in a new market (MacInnis, Park Priester, 2014). There are various modes through which businesses can enter into a new country. These modes are as given below: Marriott group of hotel Global Branding Marriott international is a group of leading hotels that was founded in America. It is a reputed chain of hotels spread across 110 countries. The group has over 6000 properties throughout the world. At the moment, there are 1.2 billion rooms that are owned and operated under the Marriott brand name (Wong Wickham, 2015). The group as a whole has a strong position across the globe and is a perfect example of global branding. Marriott hotels run using various brand names like Bvlgari, Courtyard, Renaissance, Westin, Tribute, Le Meridian, Sheraton and St. Regis etc. Hotels across the globe have a similar look, feel, quality of service and staff orientation. This makes it easy for customers to adopt to the hotel. People have started considering Marriott hotels a safe place to go to. This is especially true for international tourists who are reluctant to try local hotels. The high reach of consumers through different countries has made Marriott a truly global brand. All the 30 brands have different logos as depicted in the image above. These 30 brands target different set of customers. Some have segmented their customers on the basis of income and lifestyle while some have segmented their customers based on geography and demography (Vrkljan, Bartoluci ?iÃ… ¾mar, 2017). Marriot group of hotels caters to different customers need across the globe and this is what makes it a global brand. These customers include couples on their honeymoon, Luxury clients from income groups of the society, people who travel frequently for work, families on vacations, business professionals, corporate clients for conferences and meetings, young people for leisure and families for luxury weddings. Marriott as a global brand is well known to a large number of people. The brand has ensure effective advertising and unique promotions strategy (Lee, Kim, Seo Hight, 2015). Individual brands under the Marriott group have also become global brands owing to their wide reach and top quality customer service. Accor group of hotels Global Branding Accor group of hotels are well known across the globe. It is leading name in the hotel and hospitality industry. Accor group of hotels at present has operations in over 95 countries (Sen Kaushik, 2016). The group is a global brand with its ever increasing set of loyal customers and continued expansion programs carried out throughout the globe. The brand has more than 3700 franchised hotels under the Accor brand umbrella. Accor hotels are well known for the quality of their service, efficiency of their customer relationships and creativeness of their promotional strategies. This is what makes Accor group of hotels a truly global brand in all aspects. Accor group has customers throughout the globe. Different brand have different categories of loyal customers. Accor hotels are divided into three segments including economy, midscale and upscale. This division allows the brand to cater to a wide set of customer needs throughout the globe. This huge customer segment, extensive promotions and the uniqueness offered by each brand makes Accor group of hotels a global brand (O'Neill Mattila, 2010). Accor group has a wide presence across the globe. There are over 4000 hotels in various countries of the world. According to recent statistics, the number of Accor hotels are as below: Region Number of Hotels Number of Rooms Number of countries South America 287 45490 9 Europe 2853 321268 31 Middle East 104 31660 12 Africa 95 14034 17 Asia Pacific 778 157184 21 These hotels are spread across different parts of the globe. Catering to numerous customers every day, through 4113 hotels across different countries of the world, Accor group of hotels is truly a global brand. McDonalds Target markets and modes of entry. McDonalds in one of the leading players of the fast food industry. The McDonaldization of the world is not an unknown concept. The brand is spread across over 100 countries of the world. The business has adopted the strategy of Glocalization (Crawford, 2015). This is an amalgamation of the words global and local. The brand has been successful in identifying it target segment since the initial stages of the business. This is also evidenced by its wide reach of customers and presence across varied boundaries. At present, McDonalds is serving over 69 million customers every day. This has been possible owing to a presence of over 40000 outlets in different parts of the world. McDonalds has targeted its customers so effectively that most of its customers are fiercely loyal to the brand despite where they go. This is because of the similarity in the menu, taste, customer service, look and feel of the outlet throughout the globe (Elena, Cecilia Chiara, 2016). It is important to note that the menu across different countries is not same, but it is highly similar with a touch of the local flavors. This strategy has helped the brand reach the pinnacle of success today. McDonalds logo is one of the most well-known logos in the world. The colors chosen by the brand are also yellow and red which are easy to locate from a distance. More than the logo, the official mascot of McDonalds also known as Ronald McDonald is renowned throughout the world. Ronald is especially famous among children and is placed outside all McDonalds outlets irrespective of the country of operations (Bragg, Roberto, Harris, Brownell Elbel, 2018). McDonalds has a wide presence through different countries. The mode of entry chosen by McDonalds is franchising as well as wholly owned subsidies. The idea behind using this strategy was to ensure that the look, feel, taste, dcor, ambience, logo and outlet structure of the brand remains the same throughout the globe. Franchisee pays a fixed fee to the franchisor every year depending upon the terms of their contract. McDonalds has become a global brand due to many franchisees as well as wholly owned subsidies of the brand that exist in different parts of the world. McDonalds earns a large part of its business through its franchise fees given the large amount of franchisees that exist. Target market of McDonalds is very clear and strategic. McDonalds targets office going professionals who are always in a hurry and are looking for a quick snack. McDonalds Happy meals are targeted to attract young children and families with children. The competitive pricing strategy adopted by the brand targets youth as well as school and college students. Lastly, decent seating arrangements inside the outlets target people who wish to enjoy a snack. On the other hand, drive through areas outside the outlets target people in a hurry. Five Guys Burgers Target markets and modes of entry. Five Guys Burgers is a growing name in the fast food industry. The brand was founded in 1986 by Jerry Murrell, his wife and 5 sons. They started with a business of selling burgers and fries. Despite few adaptations, the business idea has remained the same since then. Currently the brand operates in US and UK but has been planning its expansion in Asian markets (Burke, 2012). However, before the brands entry in these markets, the brand has already made a significant mark in the minds of the people. At present, the brand operates through 1040 stores. These stores are either franchised or company owned. For its Asian entry, the brand is looking at getting into joint ventures. Franchising allows the business and the brand to maintain its crux irrespective of its country of operations. Five Guys Burgers has complete control over all its franchises and the owners personally visit these franchises to ensure brand name protection. The brand has a renowned identity and has a set of loyal customers. Joint ventures help any brand to tie up with a local brand before internationalizing into that country. Five Guys burgers target office going professionals who are looking for a quick snack. Families with children visit their outlet because of small gaming zones in the outlet. Young children as well as school and college students are lured to Five Guys Burgers owing to its competitive pricing of products. The effective knowledge of its target market as well as efficient entry modes adopted by the brand have paved a way for success for the brand. Conclusion Global branding is an important concept in the world of globalization. Every entrepreneur wishes to make the brand a global success. Once the business idea has been decided, it is important to understand the target market of the business. This enables marketers to understand the exact needs of the consumers (Armstrong, Kotler, Harker Brennan, 2015). Upon successful establishment of the business, the firm breaks its geographical boundaries and enters international markets through various modes of entry. These strategies are crucial to every business. This report discusses four leading brands who have aced the business world through adoption of effective strategies. These brands are champions of the service industry including Marriott and Accor group of hotels as well as McDonalds and Five Guys Burgers References Alden, D.L., Chen, Q. and Zhao, X., 2017. Building Global Brand Communities: Consumer Practices and Creolization. InThe Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World(pp. 136-139). Springer, Cham. Bragg, M.A., Roberto, C.A., Harris, J.L., Brownell, K.D. and Elbel, B., 2018. Marketing Food and Beverages to Youth through Sports.Journal of Adolescent Health,62(1), pp.5-13. Burke, M., 2012. Five Guys Burgers: Americas Fastest Growing Restaurant Chain. Crawford, A., 2015. McDonald's: A Case Study in Glocalization.Journal of Global Business Issues,9(1), p.11. Elena, C., Cecilia, C. and Chiara, C., 2016. Communication for preventing reputational risk. McDonalds strategy and its impact on the Italian market. Lee, Y.K., Kim, S.H., Seo, M.K. and Hight, S.K., 2015. Market orientation and business performance: Evidence from franchising industry.International Journal of Hospitality Management,44, pp.28-37. MacInnis, D.J., Park, C.W. and Priester, J.W., 2014.Handbook of brand relationships. India. Routledge. O'Neill, J.W. and Mattila, A.S., 2010. Hotel brand strategy.Cornell hospitality quarterly,51(1), pp.27-34. Sen, K. and Kaushik, T., 2016. Recent innovative measures across different functions in the Indian hospitality industry: A case study from Accor Hotels.Worldwide Hospitality and Tourism Themes,8(4), pp.481-489. Steenkamp, J.B., 2017. Global Brand Equity. InGlobal Brand Strategy(pp. 243-273). Palgrave Macmillan, London. Strizhakova, Y. and Coulter, R.A., 2015. Drivers of local relative to global brand purchases: A contingency approach.Journal of International Marketing,23(1), pp.1-22. Vrkljan, S., Bartoluci, M. and ?iÃ… ¾mar, S., 2017. Brand quality and internationality: Branded global chain hotels.Turizam: me?unarodni znanstveno-stru?ni ?asopis,65(4), pp.462-470. Wong, T. and Wickham, M., 2015. An examination of Marriott's entry into the Chinese hospitality industry: A Brand Equity perspective.Tourism Management,48, pp.439-454.

Pike Place Market and Work Environment Essay Example

Pike Place Market and Work Environment Essay 1 . Preliminary Information: Stephen C. Lundin, Harry Paul, and John Christensen. Fish! A Proven Way to Boost Morale and Improve Results. New York: Hyperion, 2000. Print. 2. Summary: Fish! is the story of Mary Jane Ramirez, a mid-level manager who works at First Guarantee Financial in Seattle, and her efforts to transform her employees attitudes. The story starts off with Mary Jane and her family moving to Seattle due to her husbands Job relocation. Unfortunately, Mary Janes husband died unexpectedly from a blood clot in his brain, which left Mary Jane financially unsecure and forced er to accept a management position with First Guarantee. Mary Janes promotion bumped her up to the dreaded third floor, which is often referred to in the book as a toxic waste dump. The staff on the third floor is known for being bored, uninterested, unmotivated and not helpful to the clients that they serve. Five weeks passed, and Mary Janes confidence was clearly shaken and all of her energy depleted, not to mention she was reporting to senior manager, Bill, who has a reputation of being very unpleasant and rude. Bill noticed the severe lack of motivation from level 3 and put Mary Jane in charge of changing the environment nd the culture of level 3. We will write a custom essay sample on Pike Place Market and Work Environment specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Pike Place Market and Work Environment specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Pike Place Market and Work Environment specifically for you FOR ONLY $16.38 $13.9/page Hire Writer With plenty of questions and no answers in sight, Mary Jane found herself at the infamous Pike Place Fish Market for lunch where she met Lonnie, a happy-go-lucky fishmonger, who gives her Just the advice she needs about her situation with First Guarantee. Lonnie explained to her that Pike Place used to be exactly like First Guarantee, with the lack of motivation and the feeling that their work was boring, monotonous every single day. So, how were the fishermen at Pike Place able to turn their boring fish market into one of the most famous in the world? Lonnie explained it to Mary Jane in four simple steps. The first step, and arguably most important, is to choose your attitude. Choosing your attitude sounds simple enough, but it is crucial when it comes to the work environment. The second step is to find ways to play. This makes the work environment more fun and reduces the tension. The third step is to be present. This step ensures that youre always living in the moment and not taking anything for granted. The fourth and final step is to make their day. This step focuses on the customers and making sure that their day was ade with your interactions. With these four steps, Mary Jane was able to transform her toxic waste dump to a healthy working environment. Just to be sure the company follows these steps, a plaque had been made and hung in the front entrance of the headquarters that reads: As you enter this place of work please choose to make today a great day. Your colleagues, customers, team members, and you yourself will be thankful. Find ways to play. We can be serious about our work without being serious ourselves. Stay focused in order to be present when your customers and team members most need you. And should you feel your energy lapsing, try this sure fire remedy: Find someone who needs a helping hand, a word of support, or a good ear- and make their day (Lundin). 3. Critical Analysis: Fish! tells a wonderful and believable story about a common problem with todays workforce. Many workplace tasks can be considered monotonous and boring, and you do big emphasis on health and the overall well-being of employees, there shouldnt be such a high rate of toxic waste dumps, especially when we spend a considerable amount of our time in the work place. I liked how the authors used the world famous Pike Place Fish Market as an example to demonstrate that any Job on the planet can be fun and tolerable with the right mindset. As Lonnie from the fish market said, Im spoiled for life. I dont think I could work in a typical market after experiencing this. As I mentioned, the market didnt start this way. It, too, was an energy dump for many years (Lundin). The four elements of Lonnies philosophy really could be applicable to any work environment in need of revamping. Starting with choose your attitude; it is probably the most simple yet effective strategy in the book. As it is tated in the book: there is always a choice about the way you do your work, even if there is not a choice about the work itself (Lundin). Any worker can choose their attitude that they bring to work; whether they are going to be miserable or if they are going to be happy and motivated. If you consistently choose to be in a positive mood, then odds are you will be much happier and productive in the long-run. After all, if you have to be at work, why not try and make the best out of it? The next philosophy is to play. We see this strategy come in to use for many companies today, especially Google. The general idea is that you can be serious about your work, but you can still have fun with the way you conduct your business. This shows that you are not always taking yourself so seriously, and you can understand the importance of humor even in stressful situations. If the ideology of play is incorporated in businesses, people will treat others well, workers will be more creative, the time passes more quickly, and the environment is healthier. The third philosophy is to make their day. This step is crucial when it comes to customer satisfaction. The idea is simple in heory: go out and approach customer service with the goal that you are going to make somebodys day. When you go out of your way to give your customer a memorable experience, it enhances your companys image and leaves a lasting impression. The fourth and final philosophy is to be present. This brings in an element of attention to the moment rather than zoning out of work. When you are not present while at work, more than likely time is being wasted staring at the clock, which also means you are not fully engaged with your clients or customers and diminishes the quality of your work. When you are present at work, all of those problems are solved and it makes you stand out from the rest of your coworkers. 4. Conclusion: Fish! is a must-read for any business that has signs of becoming a toxic waste dump. The book itself is short in length, and it delivers its message very clearly and effectively. The four basic philosophies discussed in the book are very simple, yet they can easily be implemented in any work environment to improve the overall atmosphere. I would recommend this book to anyone that fears their companys work environment might be in trouble.